Moving your customers towards premium apparel gives them a great return on their marketing dollars and improves your profits as well.
Trends are ever changing. Though often considered a sign of the times, history shows us they resurface every few decades with a modern twist. And changing times, mean changing worlds, where sociopolitical factors influence our everyday landscape, and colours and styles move with the seasons.
Consumer power is literally changing our world. There’s been a shift in the way consumers purchase products and support brands that align with their vision of sustainability and human rights, especially among Gen Zers and Millennials.
Have you ever thought to yourself, “Wow, this is a really cool product, but there’s just no way to decorate it for clients” or “This thing is just too difficult to decorate?” Then, this is the segment for you.
Marie-Chantal Milette is one of the world’s very few colour experts. She’s a graphic design and advertising graduate of The Creative Circus, a world-class school and industry-leading creative incubator, and she also had the chance to pursue advanced colour training with Leatrice Eiseman, director of the Pantone Colour Institute and world leader in colour psychology and trend prediction.
Does it feel like even though decorated apparel orders are still coming in or are starting to pick back up, the order sizes have decreased? You’re not alone. With the second wave of COVID-19 hitting Canada, we’re once again dealing with lockdown restrictions and uncertainties.
In today’s digital age, album sales have dropped, and with tours and festivals cancelled due to the pandemic, artists need to find other ways to generate more revenue and continually adapt to the changing landscape. Streaming services have diminished their record sales, and they’ve therefore turned to selling merchandise as part of bundles: if you buy a physical or digital album, you get a T-shirt. It’s one of the tactic’s that popular artists have turned to so they can buff up their revenues.
Fashion colour trends date back to the 1800s when French textile mills created fold out books with swatch colour cards. These cards became an essential tool for the textile industry, and later became a popular method in North America.
The single-use plastic bags became the primary bag used in stores in the 80s and were marketed as a cheaper and more durable bag compared to the paper bag. While they were a great success, the environmental impact of these bags was not anticipated.
COVID-19 has changed the day-to-day activities of all industries. Fashion, streetwear and athletic apparel companies aren’t exceptions. However, using their designing and manufacturing expertise, these companies have found ways of helping to protect people against the COVID-19 pandemic. You probably see it around you already: masks are everywhere in store. Although wearing them has been [...]