Last year, I unveiled my top five colour predictions for 2023, and among them, magenta stood out as a force embracing the essence of feminist activism. I was not mistaken. Today, I’m proud to see that my prediction was spot on. With the much-awaited release of the Barbie movie, this bold and vibrant hue is becoming the symbol of a powerful and inspiring movement.
Golf fashion has come a long way from traditional staid polo shirts and khakis. Thanks to Millennial and Gen-Z golfers, we’re seeing new standards being set for what people are wearing on today's courses. Golfers are now finding ways to add a touch of style and personality to their on- and off-course attire. So get ready to elevate your clients’ golf style on the green with our guide to the latest golf fashion trends!
It’s time to start selling your shop on value, rather than price. Shifting the conversation away from pricing, by showing your clients what you bring to the table is your best bet for growth and developing a great reputation.
Our growing passion for online interactivity and community is opening a whole slew of new opportunities for apparel distributors and decorators to sell merch to gaming companies, podcasters, and other online communities.
Moving your customers towards premium apparel gives them a great return on their marketing dollars and improves your profits as well.
Have you ever thought to yourself, “Wow, this is a really cool product, but there’s just no way to decorate it for clients” or “This thing is just too difficult to decorate?” Then, this is the segment for you.
Does it feel like even though decorated apparel orders are still coming in or are starting to pick back up, the order sizes have decreased? You’re not alone. With the second wave of COVID-19 hitting Canada, we’re once again dealing with lockdown restrictions and uncertainties.
The single-use plastic bags became the primary bag used in stores in the 80s and were marketed as a cheaper and more durable bag compared to the paper bag. While they were a great success, the environmental impact of these bags was not anticipated.
COVID-19 has changed the day-to-day activities of all industries. Fashion, streetwear and athletic apparel companies aren’t exceptions. However, using their designing and manufacturing expertise, these companies have found ways of helping to protect people against the COVID-19 pandemic. You probably see it around you already: masks are everywhere in store. Although wearing them has been [...]
Lots of decorators, including you, wrestle with two big questions: how and when to diversify? You risk sinking your shop’s profitability if you jump in at the wrong time, but don’t worry—we asked industry experts to weigh in on how to smartly and strategically expand your offerings. During the COVID-19 lockdown though, diversification’s more complicated. [...]
