2021 Summer Trends

2021 Summer Trends

Trends are ever changing. Though often considered a sign of the times, history shows us they resurface every few decades with a modern twist. And changing times, mean changing worlds, where sociopolitical factors influence our everyday landscape, and colours and styles move with the seasons.

Everything You Should Know about Pantone’s Colours of the Year: According to a Colour Expert

Everything You Should Know about Pantone’s Colours of the Year: According to a Colour Expert

Marie-Chantal Milette is one of the world’s very few colour experts. She’s a graphic design and advertising graduate of The Creative Circus, a world-class school and industry-leading creative incubator, and she also had the chance to pursue advanced colour training with Leatrice Eiseman, director of the Pantone Colour Institute and world leader in colour psychology and trend prediction.

4 Ways to Increase Your Order Sizes During COVID-19

4 Ways to Increase Your Order Sizes During COVID-19

Does it feel like even though decorated apparel orders are still coming in or are starting to pick back up, the order sizes have decreased? You’re not alone. With the second wave of COVID-19 hitting Canada, we’re once again dealing with lockdown restrictions and uncertainties.

The Evolution of Promotional T-Shirts in the Music Industry

The Evolution of Promotional T-Shirts in the Music Industry

In today’s digital age, album sales have dropped, and with tours and festivals cancelled due to the pandemic, artists need to find other ways to generate more revenue and continually adapt to the changing landscape. Streaming services have diminished their record sales, and they’ve therefore turned to selling merchandise as part of bundles: if you buy a physical or digital album, you get a T-shirt. It’s one of the tactic’s that popular artists have turned to so they can buff up their revenues.

HISTORY OF COLOUR FORECASTING AND COLOUR TRENDS

HISTORY OF COLOUR FORECASTING AND COLOUR TRENDS

Fashion colour trends date back to the 1800s when French textile mills created fold out books with swatch colour cards. These cards became an essential tool for the textile industry, and later became a popular method in North America.

MASKS ARE NOW MADE FOR STYLE

MASKS ARE NOW MADE FOR STYLE

COVID-19 has changed the day-to-day activities of all industries. Fashion, streetwear and athletic apparel companies aren’t exceptions. However, using their designing and manufacturing expertise, these companies have found ways of helping to protect people against the COVID-19 pandemic. You probably see it around you already: masks are everywhere in store. Although wearing them has been [...]

SHOULD YOU DIVERSIFY YOUR DECORATION SERVICES?

SHOULD YOU DIVERSIFY YOUR DECORATION SERVICES?

Lots of decorators, including you, wrestle with two big questions: how and when to diversify? You risk sinking your shop’s profitability if you jump in at the wrong time, but don’t worry—we asked industry experts to weigh in on how to smartly and strategically expand your offerings. During the COVID-19 lockdown though, diversification’s more complicated. [...]