Consumer power is literally changing our world. There’s been a shift in the way consumers purchase products and support brands that align with their vision of sustainability and human rights, especially among Gen Zers and Millennials.
Marie-Chantal Milette is one of the world’s very few colour experts. She’s a graphic design and advertising graduate of The Creative Circus, a world-class school and industry-leading creative incubator, and she also had the chance to pursue advanced colour training with Leatrice Eiseman, director of the Pantone Colour Institute and world leader in colour psychology and trend prediction.
In today’s digital age, album sales have dropped, and with tours and festivals cancelled due to the pandemic, artists need to find other ways to generate more revenue and continually adapt to the changing landscape. Streaming services have diminished their record sales, and they’ve therefore turned to selling merchandise as part of bundles: if you buy a physical or digital album, you get a T-shirt. It’s one of the tactic’s that popular artists have turned to so they can buff up their revenues.
COVID-19 has changed the day-to-day activities of all industries. Fashion, streetwear and athletic apparel companies aren’t exceptions. However, using their designing and manufacturing expertise, these companies have found ways of helping to protect people against the COVID-19 pandemic. You probably see it around you already: masks are everywhere in store. Although wearing them has been [...]
Lots of decorators, including you, wrestle with two big questions: how and when to diversify? You risk sinking your shop’s profitability if you jump in at the wrong time, but don’t worry—we asked industry experts to weigh in on how to smartly and strategically expand your offerings. During the COVID-19 lockdown though, diversification’s more complicated. [...]