As the vibrant hues of spring emerge, so do the refreshing colour trends that accompany the season’s arrival. This year, the spotlight is on vitamin-infused pastels, injecting a burst of energy and vitality into our wardrobes. From the soft tints of peaches and pinks to the delicate sheen of blues and greens, pastel tones are the perfect embodiment of fresh beginnings and the warm weather ahead. Join us as we explore spring’s invigorating palette, and discover how these rejuvenating colours are poised to brighten the season.
Limeade
Drawing inspiration from Cyber Lime, a colour from WGSN’s top five for spring/summer 2024 Limeade embodies a captivating fusion of nature and technology. This vibrant hue not only makes a bold statement but also signifies the trend toward using nature in design, leading to exciting developments in bio-based colours and materials. As highlighted in WGSN’s report, this almost neon yellow-green is increasingly recognized as a gender-inclusive, dopamine-bright colour that’s gaining popularity in the premium and youth fashion sectors. Its invigorating charm captures attention and mirrors the dynamic spirit of modern trends.
Chambray Blue
Chambray Blue is a hue reminiscent of the vast expanse of the sky above us. Symbolizing stability and hope, this colour evokes the returning blue sky, steadfast amid life’s uncertainties. As the days grow longer and the promise of spring beckons, Chambray Blue emerges as a versatile and timeless choice. Inspired by the classic denim aesthetic, it effortlessly complements any outfit, embodying the nature of easy style and enduring elegance. Just as the sky above provides a sense of continuity and reassurance, Chambray Blue brings a sense of calm and versatility to any wardrobe, making it a cherished spring staple.
Rosebloom
Introducing Rosebloom, a captivating shade of pink that evokes sweet feelings of delight and joy. As we navigate the changing seasons, this colour becomes increasingly significant, resonating with consumers who prioritize moments of self-care and happiness. In a world filled with uncertainty, the act of engaging in self-care serves as a powerful antidote to anxiety, nurturing our well-being and allowing us to savour life’s simple pleasures. Rosebloom, with its soft and soothing hue, embodies this sense of comfort and tranquility, encouraging us to slow down and appreciate the beauty around us. When paired with other pastels, Rosebloom truly comes to life, creating harmonious and enchanting combinations that uplift the spirit and have the power to brighten up any outfit.
Oyster Mushroom
Oyster Mushroom is a sophisticated yet simple shade of neutral grey. Symbolizing stability, durability, and resilience, this colour offers a strong foundation in times of uncertainty and turmoil. Grey remains a timeless staple in any wardrobe, prized for its versatility and understated elegance. Particularly popular in the sportswear industry, it serves as a versatile backdrop for dynamic and active lifestyles. Whether it’s blending seamlessly with other neutrals or making a subtle statement on its own, Oyster Mushroom embodies the enduring appeal of grey, offering a sense of serenity and reliability in today’s fast-paced world.
Star Sapphire
Star Sapphire, a stunning and electrifying blue, truly captivates the senses. This vibrant hue strikes the perfect balance between the calming essence of blue and an invigorating dose of bold optimism. As we navigate the complexities of modern life, we find ourselves drawn to the soothing qualities of blue, seeking solace and tranquility in its embrace. However, we also crave a sense of excitement and vitality, and Star Sapphire delivers just that with its electrifying presence and bold intensity. Versatile and timeless, this hue transcends age demographics, appealing to individuals from all walks of life. Whether it’s infusing a touch of drama into a sophisticated ensemble or adding a pop of colour to a more neutral outfit, Star Sapphire shines as a symbol of confidence, optimism, and endless possibilities.
Peach Fuzz
Hello again, Peach Fuzz. We couldn’t do a top five (now six) without adding a special spot for the Pantone Color of the Year. In a world yearning for connection and compassion, this hue emerges as a beacon of humanity and warmth. As it graces our palettes once more, it symbolizes not only a colour trend but also a response to our deepest cravings and needs. With its soft and inviting embrace, Peach Fuzz envelops us in a sense of comfort and nostalgia, reminding us of simpler times and heartfelt connections. Throughout the year, expect to encounter Peach Fuzz everywhere as it continues to leave its mark on fashion, design, and beyond, serving as a reminder of the enduring power of empathy and understanding.
In conclusion
The top six colours for spring 2024 offer a rich tapestry of hues that reflect our collective desires and aspirations. From the vibrant energy of Limeade to the soothing tranquility of Chambray Blue, each colour brings its own unique character to the palette. Rosebloom embodies joy and self-care, while Oyster Mushroom provides a stable foundation in uncertain times. Star Sapphire electrifies with bold optimism, while Peach Fuzz wraps us in the warm embrace of humanity and connection. As these colours blend together, they form a harmonious symphony of hues that will shape the spring of 2024. They have the power to inspire creativity, evoke emotion, and, ultimately, define the season ahead.
About the Author
Marie-Chantal Milette is one of the world’s very few colour experts. She’s a graphic design and advertising graduate of The Creative Circus, a world-class school and industry-leading creative incubator, and she also had the chance to pursue advanced colour training with Leatrice Eiseman, director of the Pantone Colour Institute and world leader in colour psychology and trend prediction. This experience allowed her to make the most of her talent by channeling it into many successful branding operations.
In both 2013, 2016, 2021 and 2024, she successfully predicted Pantone’s Colour of the Year months before the official announcement was made.